A customer came in today to ask if we had orthotics. I explained that our philosophy was that unless a injury required it, we recommended against using orthotics. We hope that our customers will transition away from orthotics and move to shoes with zero drop like the Xero Shoes line. As I explained the concept, he suddenly lit up and said, "I get it!"
He is a weight-lifter and explained to me that while some weight-lifters like to use belts for support, he feels it's healthier and more natural to lift without belts. It's really the same principle.
I was very happy to make the connection. What it comes down to is:
If you support a muscle it becomes weak.
Join the Barefoot Movement!!