Cool East Market Learning Hub

How To Try On Minimal Shoes

Something that surprised me when I started fitting customers for minimal shoes is how frequently people would ask me to check if the shoe they were...

Caring for Minimal Footwear

If you've had your CEM minimal shoes for a few months now, it may be time for a little TLC. Let's take a look at how to take care of your minimal s...

Is It Good For Winter?

When you're deciding on what footwear you'll choose to make the most out of this winter, it helps to know what your needs are. We've broken down so...

Become Your Own Arch Support

If you have ever been told that you have weak arches, need arch support, need to wear orthotics, have flat feet, have collapsed arches, tend to pro...

Community Update

Cool East Market & COVID19

So You've Just Bought Your First Minimal Shoes, Now What?

One benefit our in-store customers have is that I check in about their experience level with minimal shoes and ensure that they have the all the in...

CEM's Minimal Sandals: A Breakdown

With so many minimal sandal options how do you decide what will fit your life best? We're breaking down our sandals by activity, letting you know t...

Stack Height: Do You Need A Thick Sole?

What is Stack Height? Stack Height is a term we use to describe the measurement between your foot and the ground in a shoe. It includes the outsole...

CEM Sizing Guide

Cool East Market Minimal Shoes Sizing Guide If you're trying to figure out what size to buy you've come to the right place! This guide will cover ...

Winter Running

 a few tips that will hopefully make winter running a better experience for you this year.

Running People

A permanent home on our website for our exploration of the Rarámuri Running Sandals, also known as Tarahumara Huarache Sandals, first published in ...

Guide to Minimal Footwear

This Guide to Minimal Footwear is a resource for anyone who is curious about minimal shoes: why they matter, considerations when choosing shoes, ho...