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Only one email a month with in depth content on new products, comparisons of similar shoes, and transition to minimal info! Plus, info on our occasional sales.
We believe these shoes have a great potential for benefiting overall health, but we’re also conscious that the shoes by themselves aren’t a solutio...
The new Xero Zelen casual athletic sneaker is already getting great feedback from the minimal shoe community! Made from eco-friendly biodegradable ...
The Calf Stretch is the corrective exercise we recommend most often here at CEM. Calf Stretch is part of the minimal shoe-friendly Restorative Exer...
Everything you didn't know you needed to know about toe spacers! What do they do, who they're for, and why we recommend Correct Toes in particular....
As of the beginning of the new year, it’s finally official! Cool East Market has a brand new owner, though we’ve known him a long time. We’re thril...
Something that surprised me when I started fitting customers for minimal shoes is how frequently people would ask me to check if the shoe they were...
If you've had your CEM minimal shoes for a few months now, it may be time for a little TLC. Let's take a look at how to take care of your minimal s...
When you're deciding on what footwear you'll choose to make the most out of this winter, it helps to know what your needs are. We've broken down so...
If you have ever been told that you have weak arches, need arch support, need to wear orthotics, have flat feet, have collapsed arches, tend to pro...
Cool East Market & COVID19
One benefit our in-store customers have is that I check in about their experience level with minimal shoes and ensure that they have the all the in...
With so many minimal sandal options how do you decide what will fit your life best? We're breaking down our sandals by activity, letting you know t...
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