Cool East Market Learning Hub

CEM Needs Your Help!

  We've Got a Favour to Ask Since we originally created a sizing guide a few years back a lot has changed. We've added new models, new brands, and ...

Navigating Online Shopping for Minimal and Barefoot Shoes

How do we navigate this situation? The community has realised that shoe fit comes down not only to length and width measurements, but also to the s...

Self Empowered Learning

We believe these shoes have a great potential for benefiting overall health, but we’re also conscious that the shoes by themselves aren’t a solutio...

Introducing the Zelen from Xero Shoes

The new Xero Zelen casual athletic sneaker is already getting great feedback from the minimal shoe community! Made from eco-friendly biodegradable ...

The Calf Stretch

The Calf Stretch is the corrective exercise we recommend most often here at CEM. Calf Stretch is part of the minimal shoe-friendly Restorative Exer...

Correct Toes and Toe Spacers

Everything you didn't know you needed to know about toe spacers! What do they do, who they're for, and why we recommend Correct Toes in particular....

CEM's Transition Into 2022

As of the beginning of the new year, it’s finally official! Cool East Market has a brand new owner, though we’ve known him a long time. We’re thril...

How To Try On Minimal Shoes

Something that surprised me when I started fitting customers for minimal shoes is how frequently people would ask me to check if the shoe they were...

Caring for Minimal Footwear

If you've had your CEM minimal shoes for a few months now, it may be time for a little TLC. Let's take a look at how to take care of your minimal s...

Is It Good For Winter?

When you're deciding on what footwear you'll choose to make the most out of this winter, it helps to know what your needs are. We've broken down so...

Become Your Own Arch Support

If you have ever been told that you have weak arches, need arch support, need to wear orthotics, have flat feet, have collapsed arches, tend to pro...

Community Update

Cool East Market & COVID19