Xero is the brainchild of the husband-and-wife team, Steven Sashen and Lena Phoenix, who launched Feel the World Inc. in November 2009. Inspired by "Born to Run," Steven crafted his first pair of huarache running sandals. After generating interest from other runners, the original name, Invisible Shoes, was established. Over the next few months, the business became their full-time endeavor, and the company began connecting with lead designers from Nike and Reebok. As a result, the brand expanded, and Xero Shoes was born with its signature FeelTrue® outsole.
Since then, the company has grown significantly. After gaining major exposure on "Shark Tank" in 2013, Xero Shoes garnered enough support and sales to establish a headquarters in Broomfield, Colorado, in 2015, initially selling predominantly open-toed shoes. In 2016, they expanded their product line and introduced their first closed-toe shoe, the Hana.
Xero utilizes a combination of vegan and non-vegan materials in the construction of their shoes, with production facilities located mostly in China.
